One of the common challenges you can face with clients as a consultant is implementation. I am curious how you deal with this.

I have had numerous instances in which I hand off optimizations to clients, many with step-by-step instructions including screen shots....and we reviewed them on Zoom/Teams calls...and they just sit in purgatory. Even with follow ups checking on the status, there's little movement.

Then, at the end of the year, you have wrapup calls with the decision makers who start questioning what the value of SEO is. At that point, you are faced with throwing your main contacts there under the bus for not implementing your recommendations.

There was a great podcast about this recently on SERPs Up that had a lot of great ideas. I also wrote an article about SEO implementation challenges as well in which I suggest highlighting the impact of delays on the business.

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I am really curious...how do you work through these challenges?