E-E-A-T does't matter for SEO and Google.

Yes! For God's sake. Just look at the HCU "victim" examples. All sites with no real E-E-A-T. Get Experienced Expert Authors you Trust now to write for you. Amen.

Yes, E-E-A-T is important for SEO. It stands for Expertise, Authoritativeness, and Trustworthiness. Search engines like Google use these factors to decide how trustworthy and reliable a website is. Websites that show they know their stuff, are seen as an authority, and can be trusted rank higher in search results. So, it's important to have good quality content and reliable sources to build a solid reputation online. Following E-A-T principles helps websites do better in search engine rankings.

Yes, it matters, but remember, it is just one important aspect of on-page SEO. The attention needs to be on others too. Of course, it is not a ranking factor.

As many already said, EEAT is not a bundle of ranking factors but a conceptual system that it is good to consider when establishing/updating an SEO strategy.

Ultimately, then, it's simple common sense applied to digital marketing.

Then, all those "best practices" translates into actions that correlates with better visibility, but not because of one of them specifically, but a conjunction of actions that result in positive outcomes.

For instance, having an expert about the topic writing for us (he/she can be also a specialized technical writer, not necessarily "a doctor" or professional in the topic) leads to content that naturally targets the correct semantic set of queries and entities, hence it will have more chances to obtain better visibility BUT only if other things are finely worked at the same time: an equally correct use of structured data for so "explaining" better the entities connections and set; internal linking, because that perfect content if isolated and, therefore, not obtaining enough link equity from more popular pages of the website, will be too weak to seriously compete with other contents that maybe are weaker in terms of NLP targeting; UX, because if that content is not readable/usable, then it will accumulate negative users engagement signals that - Navboost here - can downgrade the quality judgement Google may dictate about the content; et al.

One for E-E-A-T...

Is E-E-A-T a ranking factor?

No! There is also no E-E-A-T score that needs to be optimized according to some guidelines.

Nothing new!

But are we really discussing an impact of E-E-A-T on findability in search engines?

It's a quality classifier!

E-E-A-T cannot be measured because there is no score summarizing all signals representing the whole conceptual puzzle named E-E-A-T. E-E-A-T is the name for the bracket that is including everything Google can measure, which could represent a dynamic iterative pattern image of Trust.

In my understanding, E-E-A-T is a quality classifier that is applied after the classic content scoring at the document level, similar to the personalization layer. 

Classifier means that something is divided into classes, but not scored and put them in an order. Someone is an expert or they are not. A publisher is a topical authority or it is not.

Websites, organizations and authors can classify themselves as trustworthy or untrustworthy or as expert, layman and non-expert as described in the Google patent "Website Representation Vector". 

It is classic classification without scoring. 

There are two new statements from Google stating that E-E-A-T is not a ranking factor and no single signal. But there are so many other statements from last years that are showing E-E-A-T is an important part

Google the Helpful Content Guideline:

"After identifying relevant content, our systems aim to prioritize those that seem most helpful. To do this, they identify a mix of factors that can help determine which content demonstrates aspects of experience, expertise, authoritativeness, and trustworthiness, or what we call E-E-A-T.“

"„While E-E-A-T itself isn’t a specific ranking factor, using a mix of factors that can identify content with good E-E-A-T is useful."

Google explains this in the white paper “How Google fights disinformation”

"The systems do not make subjective determinations about the truthfulness of webpages, but rather focus on measurable signals that correlate with how users and other websites value the expertise, trustworthiness, or authoritativeness of a webpage on the topics it covers.”

Here is a detailed guide including many Google quotes and sources about E-E-A-T >>> https://www.kopp-online-marketing.com/e-a-t-expertise-authority-trust

Yes. It's an useful framework for designing content that satisfy search quality and user expectations and that's pretty much everything it can be said about it.

Hi Mordy, great question!

In last week's SEOFOMO poll I asked if you were taking EEAT guidelines into account when optimizing the content of your SEO processes: 77% answered that "yes, since it's important"; 19% said that "no, because although important they don't have the resources", and only 5% answered "no, since it's not important". So it seems that most agreed that it's something to take into account.

I believe it's important to note that even if Google says that EEAT is not a ranking factor, is on the one hand, used by their quality raters to evaluate if their search ranking systems are providing helpful, relevant information; and on the other, EEAT best practices are aligned to what makes content "high quality": helpful, reliable, people first, giving the best experience, that Google looks to reward, and ultimately, this is what I want: To optimize the content to give the best in class experience to fulfill users search needs, and there's no doubt for users this is the provider they should go for to buy/reserve/convert/etc. At the end, as SEOs this is what we're aiming for, and using EEAT principles definitely helps to achieve that with content.

Btw, I recommend people's use the following resources to integrate EEAT for a cost-effective process:

• ​An Aggregation of Content Quality and E-E-A-T Guides and Resources in LearningSEO.io​

• ​Top Questions to Evaluate Google's Content Quality [E-EAT], Helpfulness and Page Experience vs Competitors [Sheet]​

• ​The Content Helpfulness and Quality SEO Analyzer GPT: Automate your EEAT evaluation vs your top Competitors

I hope this is helpful :)