That’s a great read! I had a similar experience applying Google’s search features for my own site. Using things like site links and featured snippets really helped boost my visibility. I also reached out to a Melbourne FL SEO company for some additional tips, and their advice on leveraging Google’s tools made a noticeable difference. If you focus on optimizing for these features and keep experimenting, you’ll likely see some solid improvements in your SEO strategy.

it's certainly a long post, but it's worth a read.

Its all in front of us, you just need to look there instead of all the fancy smancy SEO tools that are 5 years behind on whats actually relevant in the market

Thank you for sharing it in the forum.

So... if you have the will and time to read it (it's "ehm" longish), you will see the detailed explication of how it is possible to use Google as if it was a tool or, better, a dataset of information about the interests, pain points and curiosities of a potential target.

It is based on the assumption that Google first wants to offer answers to the interests, pain points and curiosities of that same potential target for its own benefit. And that it has trillions of queries to analyze to understand what those interests, pain points and curiosities are... much more than any SEO tool can offer us.

The lock picks we have are the same search features, and in the post, I wanted to present how to use some that are barely noticed by SEOs (so much that the tools don't track them at all or only partially).

For those who are more interested in semantic search and more theoretical SEO, what I do is investigate the questions a topic (and its subtopics) are implied by the queries used by those who search for something about them.

I use Google (plus other non-Google sources as market investigations) as the dataset for retrieving the most statistically existing and possible questions.

Over that, I review the content already existing on the website and individuate the ones not existing yet.

Before working on the content itself, though, I review the ontologies and taxonomies that will sustain it, and the work of ontologies is essential for better optimizing/creating the correct semantic/semiotic context for it.

Structured data is just one part of this work (entity salience is equally important).

So, I don’t think we create answers waiting for queries to respond to, but we respond to answers in the most “perfected” way so that a search engine of any kind will highlight them.