Hello community!
I've been concentrating on interlinking in my blogs this year.
I've been considering whether tools like Link Whisper are genuinely helpful, or if it's better to stick with the traditional manual method of gathering suggestions from GSC links.
What are your experiences or thoughts on this?
Hi @Aditya Sharma,
I also recommend InLinks (https://inlinks.com/). The main reason is for better management of entities, their attributes, ontologies and glossaries. I firmly believe that these are factors that will make a big difference in the new SEO with the advent of SGEs.
You can try https://linkstorm.io/. It is very easy to use and compatible to any popular CMS. This tool goes beyond identifying internal link opportunites, it also identifies internal linking issues that may limit your site’s SEO performance, such as redirects, and broken, and no-follow links.
You can try this keyword site:yourwebsite.com to come up with a list of pages that contain the keywords . This will give you an idea of suitable pages to interlink. For example see below
Totally respect a company that avoids third party tools! :) - We also have an "export" option, so to make it (reasonably) easy for people to insert the links manually, if that is what they want to do. This fixes issue 1 and 2 above, but once the links are hardcoded, of course, it is hard to change them in the future.
External tool costs are ocassionally a bad word in our company 😅 so one of my tech-savvy colleagues made a python script using beautifulsoup.
We'd have a list of URLs with their main keywords in a google sheet. The script would crawl our blog pages and collect instances of any keyword/phrase that were not already linked to the corresponding page. The content managers would then manually go through the list to add the link in the content pages.
We'd do it once a year as a team exercise. Of course there were many limitations which still made it time-intensive, such as:
1.keyword in the content had to exactly match the keyword from the list
2.context and intent was completely disregarded
3.the changes still had to be made manually, the script was just to pull up the instances (although I feel the manual check was necessary because of point 2)
But when working with thousands of pages it still helped a fair bit.
Thank you Aleyda for mentioning InLinks. (Disclosure, I am the CEO).
We have seen many sites do remarkably well using inlinks do this. Instead of linking by exact match keywords, inlinks has its own NLP analyzer, which finds underlying topics in content. So you do not ask it to link keywords to a page... instead you define the page topiv, and the tool finds relevant links to that topic on the rest of the site. You can then manage them in the tool if they look wrong. The great thing about this approach is that the tool adds the topic schema to the page at the same time! Double bubble! Here is the feature url: https://inlinks.com/internal-linking-tool/ if you want to look more.
Hi Aditya,
Do you know InLinks?: https://inlinks.com/internal-linking-tool/ - I'm using in a couple of my projects to implement internal links (as well as structured data) and it works well. @Dixon Jones is co-founder of the tool and I'm sure he'll be able to clarify any doubts :)
I used a WordPress plugin for a year or so to interlink my articles on my SEO blog.
Yet over time I realized that many of the automated internal links were redundant, unnatural or pushy.
Thus I returned to the manual process of editorial oversight over internal links.
Technical SEOs love to automate but on the content SEO level it often backfires.