Given the SEO trends for 2024 and the likely introduction of AI (SGE) features to Google we will probably witness way less website traffic.
Searchers will stay on Google and consume your content summaries there.
People may even buy your products or services without visiting your "Web site".
So how do we measure online success then? I have a few ideas here:
I also welcome additional suggestions from others I may include in the post itself.
You can also get quoted in the article when you confirm my existing choices.
Industry icon Wil Reynolds has written a thorough article on why legacy SEO metrics like traffic and rankings don't work in the AI SEO era: https://www.seerinteractive.com/insights/why-2020s-seo-kpis-wont-work-in-2024-in-a-genai-data-scarce-world
I hope you believe me now haha.