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TL/DR

SysEng team have changed site from www. To non www. I am petrified I have missed something important and would like someone to check my list.

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I have read horror stories about site transfers going wrong. Due to some issues our site was suddenly on the go slow, pages were taking a minute to load etc and suddenly this landed on me.

Our SysEng team did a variety of things to get the site speed up but in the end and for reasons I’m not entirely sure on it was decided to switch over to the non www URL.

I think it was along the lines of the non www. was hooked into GCP and so worked without any delay, but the www. version went to and external server (which has been temperamental of late), then through to GCP.

So the site is now live and is in effect the same site exactly (minus www) but most importantly is lightening quick.

Since it’s been live

I have

- Checked pages and internal links and nothing seems different, if anything better

- Checked the sites canonical tags are pointing to the right url (non www.)

- Setup new properties for GA4, GSC and other external platforms we use to measure/track (Clarity, SEMRUSH etc)

- Checked for broken links using SEMRUSH

- Recrawled the site using Screaming Frog and generated a new sitemap for all non www URLs

- Uploaded sitemap to GSC and I guess as a potential helping hand asked GSC to reindex key pages on the site

- Changed all incoming links that I have access to the best I can (Trustpilot) and requested external links to be changed over asap.

- For things like PPC / GMC the links work because of the redirect but for good housekeeping I will change these over today.

But my main concern was SEO and have I missed something obvious?

Thank you